If you are going to the 2017 NAB Radio show in Austin, please come and see the session that I've put together with some help from my Vipology co-horts, "Unlock Higher Ratings and Revenue Through Data".
I'm really glad to have been engaged by the NAB to help them with content again this year. So that I don't have to talk for 45 minutes - and you don't want to hear it all from me anyway - we've assembled a panel of high-level experts when it comes to the impact that technology has had on research and media buying.
The session is Thursday, September 7th on the Innovation Stage. More info here: http://www.radioshowweb.com/sessions/sessiondetail.asp?id=1211325